Last Updated: February 2026
Welcome to AllergyPup (“we,” “our,” or “us”).
This Privacy Policy explains how we collect, use, and protect your information when you visit https://allergypup.com (the “Site”).
By using this Site, you agree to the terms outlined below.
1. Information We Collect
We collect information in the following ways:
A. Information Collected Automatically
When you visit the Site, we may automatically collect:
- IP address
- Browser type
- Device type
- Operating system
- Pages visited
- Time spent on pages
- Referring website
- General geographic location (country/city level)
This data is collected through cookies and analytics tools.
B. Cookies and Tracking Technologies
We use cookies and similar technologies to:
- Analyze traffic and user behavior
- Improve user experience
- Support advertising services
You can disable cookies in your browser settings. However, some features of the Site may not function properly without cookies.
2. Google Analytics
We use Google Analytics to understand how visitors interact with our Site.
Google Analytics may collect:
- IP address
- Device information
- Browsing behavior
Google may use this data in accordance with its own Privacy Policy.
You can opt out of Google Analytics by installing the Google Analytics Opt-Out Browser Add-on.
3. Advertising (Google AdSense)
We plan to use Google AdSense, a third-party advertising service.
AdSense may use:
- Cookies
- Web beacons
- Advertising identifiers
These technologies allow Google and its partners to serve ads based on your previous visits to this or other websites.
Users in the European Economic Area (EEA), UK, or California may see a cookie consent banner and have the ability to manage advertising preferences.
You can manage ad personalization settings via Google Ad Settings.
4. How We Use Your Information
We use collected data to:
- Operate and maintain the Site
- Improve content and user experience
- Monitor traffic and usage trends
- Detect technical issues or fraud
- Comply with legal obligations
We do not sell personal information.
5. Legal Basis for Processing (GDPR – EU Users)
If you are located in the European Economic Area (EEA), we process your data under the following legal bases:
- Legitimate interests (analytics, site improvement)
- Consent (cookies and advertising technologies where required)
- Legal compliance
6. California Privacy Rights (CCPA/CPRA)
If you are a California resident, you have the right to:
- Request access to personal data we hold about you
- Request deletion of your personal data
- Request disclosure of categories of data collected
To exercise your rights, contact us at:
We do not sell personal information.
7. Data Retention
We retain collected information only as long as necessary for:
- Analytics purposes
- Legal compliance
- Security monitoring
Analytics data is retained according to Google Analytics settings.
8. Data Security
We implement reasonable technical and organizational measures to protect your data.
However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.
9. International Data Transfers
Your information may be transferred to and processed in countries outside your country of residence, including the United States.
By using the Site, you consent to such transfers.
10. Third-Party Links
Our Site may contain links to third-party websites.
We are not responsible for the privacy practices of those websites.
We encourage you to review their privacy policies.
11. Children’s Privacy
This Site is not directed to children under the age of 13.
We do not knowingly collect personal information from children.
If you believe a child has provided personal information, please contact us so we can remove it.